Comme des Garçons
Avant-Garde Revolution
The Philosophy of Rei Kawakubo
Rei Kawakubo founded Comme des Garçons in 1969, creating one of fashion's most influential avant-garde brands. Known for challenging conventional notions of beauty, femininity, and fashion itself, Kawakubo has consistently pushed the boundaries of what clothing can be.
The brand revolutionized fashion with its deconstructed silhouettes, predominantly black palette, and conceptual approach to design. Comme des Garçons pieces are often described as unwearable art, challenging the wearer and observer to reconsider their relationship with clothing.
Today, Comme des Garçons continues to be one of fashion's most important voices, influencing generations of designers while maintaining its commitment to innovation, intellectual rigor, and the rejection of commercial convention.
Deconstructed Beauty
Signature Elements
- • Black Aesthetic - Monochromatic revolution
- • Deconstructed Silhouettes - Unconventional shapes
- • Conceptual Design - Fashion as art
- • Play Collection - Accessible avant-garde
- • Dover Street Market - Retail innovation
Design Philosophy
"I want to create clothes that have never existed before."— Rei Kawakubo
Revolutionary Impact
Conceptual Pioneer
Comme des Garçons challenged Western fashion conventions, introducing Japanese aesthetics and philosophical approaches to global fashion.
Cultural Institution
The brand has achieved museum status, with Kawakubo's work featured in major exhibitions at institutions like the Metropolitan Museum of Art.
Ongoing Innovation
After five decades, Comme des Garçons continues to produce groundbreaking work that challenges and inspires the fashion industry.
Uncompromising Vision
Rei Kawakubo
Founder and Creative Director Rei Kawakubo continues to lead Comme des Garçons with the same uncompromising vision that has defined the brand for over five decades. Her commitment to pushing boundaries and challenging conventions ensures that Comme des Garçons remains fashion's most important avant-garde voice.
