Dior
The New Look Revolution
The House of Christian Dior
Christian Dior revolutionized fashion with his debut collection in 1947, introducing the "New Look" that redefined feminine silhouettes with cinched waists, full skirts, and soft shoulders. This dramatic departure from wartime austerity established Dior as a symbol of luxury and elegance.
The house quickly became synonymous with French haute couture excellence, combining traditional craftsmanship with innovative design. Dior's vision of beauty and femininity continues to influence fashion today, representing the pinnacle of luxury and sophistication.
Under the creative direction of Maria Grazia Chiuri since 2016, Dior continues to evolve while honoring its heritage of technical excellence and dreamy romanticism.
Dior DNA
Iconic Elements
- • Bar Jacket - The foundation of the New Look
- • Cannage Quilting - Signature diamond pattern
- • Lady Dior Bag - Iconic handbag with distinctive charms
- • Miss Dior Fragrance - Timeless scent launched in 1947
- • Toile de Jouy - Historic fabric pattern reimagined
Design Codes
"My dream is to save women from nature's harsh realities. I want my dresses to be constructed like buildings."— Christian Dior
Heritage & Innovation
New Look Legacy
The 1947 New Look collection transformed post-war fashion, establishing Dior as the premier couture house and setting new standards for luxury and femininity.
Savoir-Faire
Dior's ateliers preserve centuries-old techniques, with master craftspeople creating each piece by hand using the finest materials and exceptional attention to detail.
Global Influence
From ready-to-wear to beauty, Dior has expanded to become a global luxury empire while maintaining its commitment to French craftsmanship and elegance.
Modern Dior
Maria Grazia Chiuri
As Dior's first female Creative Director for women's fashion, Maria Grazia Chiuri brings a contemporary feminist perspective to the house while respecting its codes of elegance and sophistication. Her vision celebrates female empowerment through beautiful, wearable designs.
