Fendi
Roman Luxury & Artisanal Excellence
Rome • Founded 1925
Founded by Adele and Edoardo Fendi in Rome, Fendi began as a leather and fur workshop and evolved into one of the world's most prestigious luxury houses. Known for exceptional craftsmanship, innovative fur treatments, and iconic handbags like the Baguette.
Under the creative direction of Karl Lagerfeld for over 50 years and later Silvia Venturini Fendi, the house has maintained its Roman heritage while embracing contemporary design, becoming synonymous with playful luxury and artisanal excellence.
Signature Style
Fur Innovation
Revolutionary fur treatments and techniques that transformed traditional fur work, creating contemporary, wearable pieces that respect both heritage and modern sensibilities.
Playful Luxury
Combines Roman elegance with whimsical elements, creating luxury goods that are both sophisticated and fun, exemplified by the iconic Bag Bugs collection.
Gallery
Fendi Fur Collection
Iconic Fendi fur craftsmanship and design
Fendi Baguette Bag
The legendary Fendi Baguette handbag
Roma Fashion Show
Fendi fashion show in historic Rome setting
Fendi Palazzo Workshop
Artisans crafting Fendi leather goods
Legacy & Innovation
Fendi's legacy spans generations, from the founding Fendi sisters to the current generation, maintaining family values while embracing innovation and contemporary design.
Family Heritage
Five generations of Fendi family leadership
Roman Roots
Deeply connected to Roman history and culture
Iconic Handbags
Created some of fashion's most coveted bags