Moschino
Fashion is a Form of Art
Milan • Founded 1983
Founded by Franco Moschino in 1983, Moschino is renowned for its irreverent, playful approach to luxury fashion. The brand challenges conventional notions of high fashion with witty, surreal designs that blend pop culture references with impeccable Italian craftsmanship.
After Franco's passing in 1994, the brand has continued to evolve under various creative directors, maintaining its spirit of rebellion against fashion's seriousness while creating pieces that are both conceptually bold and commercially successful.
Signature Style
Irreverent Humor
Uses fashion as a medium for social commentary and humor, creating pieces that surprise, delight, and challenge traditional luxury fashion conventions.
Pop Culture Integration
Seamlessly blends high fashion with pop culture references, creating pieces that speak to contemporary culture while maintaining luxury craftsmanship standards.
Gallery
Moschino Playful Runway
Moschino's signature playful and irreverent runway show
Pop Art Fashion
Iconic Moschino pop art inspired fashion design
Franco Moschino Portrait
Franco Moschino, the visionary founder
Contemporary Moschino
Modern Moschino under creative direction
Legacy & Impact
Moschino's impact extends beyond fashion, influencing art, pop culture, and social commentary. The brand continues to challenge and redefine what luxury fashion can be.
Fashion Rebellion
Challenged traditional luxury fashion norms
Cultural Commentary
Used fashion as social and cultural critique
Contemporary Relevance
Continues to influence modern fashion design