Paul Smith
Classic with a Twist
London • Born 1946
Sir Paul Smith is one of Britain's most successful fashion designers, known for his philosophy of "classic with a twist." His designs combine traditional British tailoring with unexpected colors, patterns, and details that have made him a global fashion icon.
Starting with a small shop in Nottingham in 1970, Smith has built a global fashion empire while maintaining his distinctive aesthetic of refined craftsmanship with playful elements. He was knighted in 2000 for his services to British fashion.
Signature Style
Classic with a Twist
Takes traditional British tailoring and adds unexpected elements - a flash of colorful lining, unusual button choices, or vibrant stripes that bring joy to classic silhouettes.
Color and Pattern
Famous for his use of color and pattern, particularly his signature multicolored stripes that have become synonymous with the Paul Smith brand worldwide.
Gallery
Paul Smith Colorful Stripes
Paul Smith's signature multicolored stripes

British Tailoring
Classic Paul Smith British tailoring
Nottingham Shop
Paul Smith's original Nottingham store

Design Studio
Paul Smith's colorful London design studio
Legacy & Recognition
Paul Smith has become a British fashion institution, representing the best of British creativity and craftsmanship while maintaining accessibility and approachability in his designs.
British Institution
Represents the best of British fashion
Global Success
Built worldwide fashion empire
Royal Recognition
Knighted for services to fashion
