Proenza Schouler
Contemporary American Innovation
New York • Founded 2002
Founded by Jack McCollough and Lazaro Hernandez, Proenza Schouler represents the new generation of American fashion design. Named after their mothers' maiden names, the brand has become synonymous with contemporary, intellectual fashion that appeals to modern women.
Known for their innovative use of fabrics, architectural silhouettes, and artistic collaborations, Proenza Schouler has established itself as a leading force in contemporary fashion, winning multiple CFDA awards and gaining international recognition.
Signature Style
Architectural Approach
Creates structured, geometric designs that explore the relationship between fashion and architecture, resulting in clothes that are both artistic and wearable.
Fabric Innovation
Pioneers new fabric treatments and techniques, often collaborating with artists and experimenting with unconventional materials to create unique textures and effects.
Gallery
Proenza Schouler Contemporary Collection
Contemporary Proenza Schouler design aesthetic
New York Fashion Week
Proenza Schouler runway presentation
Designer Duo Portrait
Jack McCollough and Lazaro Hernandez, founders
PS1 Handbag
Iconic Proenza Schouler PS1 handbag
Impact & Recognition
Proenza Schouler has redefined American fashion for the 21st century, proving that intellectual design and commercial success can coexist in contemporary fashion.
Critical Acclaim
Multiple CFDA and international awards
Cultural Impact
Influences contemporary American fashion
Design Innovation
Pioneering fabric and silhouette techniques