Ralph Lauren
American Dream
The American Dream
Ralph Lauren created more than a fashion brand; he created a lifestyle and an aspirational vision of American elegance. Starting with wide neckties in 1967, Lauren built an empire based on timeless style, quality craftsmanship, and the romance of American heritage.
The Ralph Lauren brand embodies sophisticated preppy style, drawing inspiration from English aristocracy, American West heritage, and East Coast sophistication. The company pioneered the concept of lifestyle branding, creating complete worlds around its collections.
Today, Ralph Lauren continues to define American luxury through its various collections, from Purple Label's handcrafted excellence to Polo Ralph Lauren's accessible elegance, maintaining the founder's vision of timeless, authentic style.
American Icons
Signature Elements
- • Polo Player Logo - Iconic brand symbol
- • Preppy Aesthetic - Ivy League inspiration
- • Western Wear - American frontier romance
- • Cable Knit Sweaters - Classic American sportswear
- • Rugby Shirts - Collegiate athletic inspiration
Brand Philosophy
"I don't design clothes, I design dreams."— Ralph Lauren
Lifestyle Excellence
American Heritage
Ralph Lauren celebrates American style through collections inspired by the country's diverse heritage, from Western ranches to East Coast estates.
Lifestyle Brand
Beyond fashion, Ralph Lauren encompasses home décor, fragrances, and hospitality, creating complete lifestyle experiences for customers.
Timeless Appeal
Ralph Lauren's designs transcend trends, focusing on quality and classic style that remains relevant across generations.
Enduring Vision
Ralph Lauren
Executive Chairman and Chief Creative Officer, Ralph Lauren continues to guide his company's vision after more than five decades. His commitment to timeless American style and quality craftsmanship remains the foundation of the brand's global success and cultural influence.
