Undercover
Punk Meets High Fashion
Tokyo • Founded 1990
Founded by Jun Takahashi, Undercover represents the darker, more rebellious side of Japanese fashion. Born from Tokyo's underground scene, the brand combines punk sensibilities with avant-garde design, creating collections that challenge conventional fashion norms.
Known for its conceptual approach, theatrical runway shows, and collaborations with Nike and other global brands, Undercover has maintained its underground credibility while gaining international recognition as one of Japan's most innovative fashion houses.
Signature Style
Punk Philosophy
Maintains the rebellious spirit of punk culture while elevating it through sophisticated design and high-quality construction, creating luxury streetwear with attitude.
Conceptual Storytelling
Each collection tells a story, often exploring dark themes, social commentary, and personal narratives through fashion as a medium of expression.
Gallery
Undercover Avant-Garde Design
Undercover's distinctive avant-garde aesthetic
Tokyo Fashion Show
Undercover runway presentation in Tokyo
Punk Influence
Punk and subculture influences in Undercover
Jun Takahashi Portrait
Jun Takahashi, Undercover's creative director
Cultural Impact
Undercover has influenced a generation of designers by proving that underground culture and high fashion can coexist and enrich each other.
Underground to Mainstream
Bridged underground and high fashion
Global Collaborations
Successful partnerships with global brands
Design Innovation
Pushed boundaries of fashion design