Versace
Bold Italian Glamour
The House of Gianni Versace
Founded by Gianni Versace in 1978, Versace revolutionized fashion with its bold, baroque-inspired designs and unapologetic glamour. The house became synonymous with luxury, sensuality, and Italian craftsmanship, creating iconic pieces that celebrate the power of femininity.
Versace's distinctive aesthetic combines classical Greek and Roman motifs with contemporary edge, creating garments that are both timeless and provocatively modern. The brand's commitment to exceptional quality and innovative design has made it a favorite among celebrities and fashion icons.
Under Donatella Versace's creative direction since 1997, the house continues to push boundaries while honoring Gianni's legacy of fearless design and celebration of strong, confident women.
Versace DNA
Iconic Elements
- • Medusa Head - Powerful Greek mythology symbol
- • Greek Key Pattern - Classical geometric motifs
- • Barocco Prints - Ornate baroque-inspired designs
- • Safety Pin Dress - Punk-inspired haute couture
- • Jungle Print - Tropical glamour aesthetic
Design Vision
"I don't believe in good taste. I believe in a magnificent obsession."— Gianni Versace
Italian Excellence
Bold Innovation
Versace consistently pushes creative boundaries, introducing groundbreaking designs that challenge conventional fashion norms while maintaining luxury standards.
Celebrity Culture
The house has dressed countless celebrities and created iconic red carpet moments, establishing Versace as a symbol of glamour and success.
Milan Heritage
As a cornerstone of Milan fashion, Versace represents the finest Italian craftsmanship and design innovation on the global stage.
Modern Versace
Donatella Versace
Chief Creative Officer since 1997, Donatella Versace has brilliantly carried forward her brother's vision while adding her own distinctive touch. Her designs celebrate powerful femininity and fearless self-expression, ensuring Versace remains at the forefront of luxury fashion.
